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06 December 2011
INVESTING IN RESEARCH AND DEVELOPMENT
To cut
costs waiting for better times is the simplest answer in times of economic
crisis such as that the whole world is going through.
Idrobase Group, however, even
in a turbulent year like 2011 has relaunched being focused on finding new products and solutions that will
be presented on the market in 2012 including:
Auto
Bella, a new line of Club dei Riparatori
accessories
Transformer, the smallest professional cold washer on the market
Cooling at 360°, the new line
of solutions for cooling external areas
Multi-Zone, a system that differently cools areas involved according to
specific needs of those same areas.
“In difficult times, such as those
in which we live - Bruno Ferrarese has said - our attention is more focused on investments in research and
products development sector where we are accelerating strongly, playing ahead
of the competition that is only trying to defend itself from this
crisis. On the other hand, in Idrobase Group we are trying to face crises
with the aim to gain more market share”.