14 December 2021
Idrobase Group: Top Investor in China
Idrobase Group for the second consecutive year is awarded at the China Awards, an annual event organized by the Italy China Foundation, Milano Finanza and Class Editori in collaboration with the Italian Chamber of Commerce in China.
After being awarded in 2020 as a "creator of value", this year Idrobase Group is the "Top Investor in China", award dedicated to "Italian companies that have made the most significant investments in China" in 2021.
Idrobase Group, which exports to more than 90 countries, has in fact been present in China since 2004 in the field of "car washing" with equipment and machines for washing cars, in particular in Ningbo, where is based AllForClean, a company controlled by Idrobase Group, that produces high pressure washers and accessories for cleaning and car wash.
China chooses Idrobase Group not only in the cleaning market but also in the misting one: 40 Elefante 90 fog makers have just been delivered to challenge the complex problem of pollution. Elefante 90, is the latest solution from Idorbase Group, which responds to industry 4.0, capable of breaking down fine dust (including PM10 and PM2.5), in this case produced by the combustion of coal in Chinese foundries and power plants.
During the China Awards ceremony, Mario Boselli, president of the Italy-China Foundation, notes that today China is focusing on the expansion of internal consumption of the middle class and on technological innovation and for this reason it will offer countless opportunities to Italian competitive companies in the coming years. Italy and China are two strategic partners and their bilateral collaboration has grown in qualitative and quantitative terms. Italian exports to China grew by 28.3% compared to the same period in 2020, and by 20% compared to pre-Covid 2019.
The Italian ambassador to China, Luca Ferrari, speaking during the award ceremony, reminds that the Chinese market is constantly evolving, and therefore Italian companies must be able to anticipate changes and adapt to them.
The award as "Top Investor in China" underlines and gratifies the strong entrepreneurial initiative of Idrobase Group, which led to the creation of Daerg China, a joint venture between Idrobase Group and Daerg Chimica. It is a company that was born with the intention of exploiting the complementarity of the respective companies know-how: the result is a combined and complete solution of detergents and mechanical hardware, aimed at the Chinese car wash market, which is enriched every year of 21 million vehicles.
"This year's victory - comments Ferrarese - rewards the strategy of a small Italian company, careful to respond to the most felt needs in the great Asian country: from" breathing healthy air ", as our company claim states, to breaking down the 'pollution even in daily practices such as vehicle washing in a market that is growing by 21 million vehicles per year. The winning choice so far is to offer Italian quality at Chinese prices. "