News & events

China and Italian Business Networks

It has been able to withstand years of a rigid anti-Covid regime, maintaining business and operational structure: this is Allforclean, a company with a plant in China, but owned by the Italian 'Idrobase Group', whose Co-President, Bruno Ferrarese, announces the strengthening on one of the most important world markets. "We have demonstrated an efficient operational capacity in a dramatic phase for the economy of the great eastern country, when most of the small western companies have closed their doors or been sold off to local entrepreneurs. It is a strategic positioning, which we now want to consolidate in terms of turnover.

" In fact, Daerg China, born in 2021 from the synergy between  'Idrobase Group' and 'Daerg Chimica', then slowed down by the pandemic, is also finally on the starting ramp; the Italian entrepreneurial initiative wants to offer a combined solution between detergents and mechanical 'hardware', aimed at the Chinese carwash market, which every year is enriched by 21 million vehicles; the entrepreneurial project envisages an autonomous production line of detergents for ecological car washing, located in the Allforclean plant in Ningbo.

 "We have been entrepreneurially frequenting China for 20 years, which represents an important piece in our market strategy and where Italian-made products are greatly appreciated; this is why we are committed to promoting innovative tricolor synergies," points out the Co-President of Idrobase Group, already winner of two 'China Awards', attributed by the Italy-China Foundation. 

 "Allforclean-Idrobase China", set up in 2004, produces solutions for the 'cleaning' and 'car washing' sectors, such as high pressure washers with related accessories and components. Research, engineering and marketing of production are Italian, as is the management. Fifty per cent of production is destined for foreign countries, mainly the United States, while the other half is absorbed by specific products for the domestic market; 'Allforclean', which employs around fifty people, also serves as a logistics base for the eastern penetration of the Padua-based parent company's products.

Idrobase Group's growth on world markets is testified by the extraordinary trade fair commitment, scheduled for the beginning of May, when no less than three exhibitions will see the Borgoricco company's brand present independently or within a business network:  it starts with the "Car Wash Show" in Las Vegas, in the United States, dedicated to the world of car washing and continues with "Issa Pulire" in Milan for "cleaning" technologies; the Italian company's products will also be protagonists in the halls of HVAC Korea in Seoul, whose focus is on solutions for environmental comfort and plumbing systems.